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Seminars
Hospitality training products for hotels, restaurants, clubs, and more.


Who We Are

At the core of the Educational Institute's mission to focus on the development of hospitality career tracks and fulfillment of professional goals is the Center for Professional Development. This dedicated resource is devoted to the design and execution of seminars that address identified needs within the hospitality industry; delivering industry knowledge, skills competency and professional development.

Sponsored by American Express The American Hotel & Lodging Association Presents the 2007 American Express Seminar Series Sponsored by American Express





Training and Facilitation Team

Seminar Overview & Customization Services

Available Seminar Programs
• Line Level
• Supervisory & Management
• Senior Management
• Customized Presentations and Seminars


Going the Extra Mile Going the Extra Mile!
Check Out this Special Seminar for Front-Line and Supervisory Hospitality Professionals.

For more information or to place an order, call (800) 344-3320 or (517) 372-8800, or email pkeener@ahla.com.


CARE ® for Club Servers

CARE ® for Servers - Program Trainer Materials

This one-day SEMINAR/WORKSHOP provides valuable information for bartenders and alcohol servers working in a private club environment. Prepare your employees with the proper knowledge of how to handle the challenges of responsible alcohol service to club members and guests. New color manual helps employees better visualize training concepts, while updated video/DVD provides club-specific training examples. EI-graded final exam offers proof of training for successful trainees.

Manager/trainer materials include:

  • Instructor's Guide
  • Sample Server's Manual
  • Server training video/DVD
  • Sample Pocket Guide

Reusable Participant Material Includes:

  • One Server's Manual (reusable)
  • One Pocket Guide
  • Exam

Exam Packet (Refill) Includes:

  • One Pocket Guide
  • Exam

Participant Material Includes:

  • One Server's Manual (student keeps)
  • Exam

Ask about quantity discounts.
For more information or to place an order, call (800) 344-3320 or (517) 372-8800, or email pkeener@ahla.com. Not available through online shopping cart.


CARE ® for Servers - Program Trainer Materials

CARE ® for Servers - Program Trainer Materials

Over 130,000 servers already EI-trained! Whether your alcohol servers work in a hotel, club, or casino, this one-day workshop or self-tutorial program prepares them to handle the challenges of serving alcohol responsibly. They’ll learn how to: effectively monitor and control guests’ alcohol consumption; tactfully intervene before problems arise; carry out your establishment’s ID-checking policies and spot false identification; handle minors according to your operation’s specific policies; understand the laws regarding alcohol service and how they affect your procedures. Flexible format easily adjusts to your specific needs.

Includes: implentation and seminar guide, sample participant materials, and CARE ® for Servers video (17 minutes) Manager/Trainer Guide – Includes crucial liability details, how to publicize your CARE-ing attitude and your state's specific regulations, * Sample Server's Manual – Makes it easy to incorporate your specific procedures, Server Training Video – Clearly demonstrates how to handle sensitive situations. 33 minutes. Pocket Guide – Actively involves servers in recording your policies for quick reference, *State regulations are also available separately. Call 1-800-344-3320 for details. Or inquire via pkeener@ahla.com.


Revised! CARE ® for Servers

CARE ® for Servers - Program Trainer Materials

Prepare your employees with the proper knowledge of how to handle the challenges of responsible alcohol service. New color manual helps employees better visualize training concepts, while refreshed video/DVD provides specific training examples. EI-graded final exam offers proof of training for successful trainees. Includes everything you or your trainer need to conduct training a one-day workshop:

  • Manager/Trainer Guide
  • Sample Server's Manual
  • Server training video or DVD
  • Pocket Guide

06990ISE03ENGE - English (seminar with DVD)
06990VHP03ENGE - English (seminar with video)

$269.95
AH&LA members: $229.95

Reusable Participant Material Includes:

  • One Server's Manual (reusable)
  • One Pocket Guide
  • Exam

06635MSC02ENGE -English $24.95
AH&LA members: $20.95

Exam Packet (Refill) Includes:

  • One Pocket Guide
  • Exam

06995MSC03ENGE - English $24.95
AH&LA member: $20.95

Exam Packet (Refill) Includes:

  • One Pocket Guide
  • Exam

06993MSC03ENGE - English $16.95
AH&LA member: $13.95

Participant Material Includes:

  • One Server's Manual (student keeps)
  • Exam

06995MSC03ENGE -- English $20.95
AH&LA member: $16.95

Ask about quantity discounts.
Call 800-344-3320 or 517-372-8800 to order. Not available through online shopping cart.


CARE ® for Gaming Servers

CARE ® for Gaming Servers

This one-day SEMINAR/WORKSHOP provides valuable information for bartenders and alcohol servers working in a gaming environment. Prepare your employees with the proper knowledge of how to handle the challenges of responsible alcohol service. New color manual helps employees better visualize training concepts, while updated video/DVD provides gaming-specific training examples. EI-graded final exam offers proof of training for successful trainees.

Manager/trainer materials include:

  • Instructor's Guide
  • Sample Server's Manual
  • Server training video/DVD
  • Sample Pocket Guide

06670VHP03ENGE -English/Video
06670ISE03ENGE-English/DVD

$269.95
AH&LA members: $229.95

Reusable Participant Material Includes:

  • One Server's Manual (reusable)
  • One Pocket Guide
  • Exam

06675MSC03ENGE - English $24.95
AH&LA members: $20.95

Exam Packet (Refill) Includes:

  • One Pocket Guide
  • Exam

06673MSC03ENGE - English $16.95
AH&LA members: $13.95

Participant Material Includes:

  • One Server's Manual (student keeps)
  • Exam

06674MSC03ENGE - English $20.95
AH&LA members: $16.95

Ask about quantity discounts.
Call 800-344-3320 or 517-372-8800 to order. Not available through online shopping cart.


CARE ® for Servers - Participant Exam Only

CARE ® for Servers - Participant Exam Only

Product # 06993MSC02ENGE

Member $11.95
Non-Member $11.95

Includes one Pocket Guide and examination materials which lead to an EI-issued Training Verification Card.

Ask about quanity discounts when you place your order.

To Order Call: 1-800-344-3320 or 1-517-372-8800


Revised! CARE® for Gaming Guest Contact Staff - Trainer's Materials

CARE ® For Gaming Guest Contact Staff-Trainer Material

Product #
06650VHP02ENGE (with VHS)
06650ISE02ENGE (with DVD)

Member: $209.95
Nonmember: $245.95

This program trains all employees in your casino-including dealers, security personnel, and valet parking attendants-to recognize and respond to guest situations involving alcohol, even if they are not directly involved with serving alcohol. Revisions include full-color manual with new learning activities and review questions, updated content, gaming-specific photos, and choice of VHS or DVD training supplement with new, gaming-specific content. The package includes an instructor's guide, one training manual, CARE® state laws supplement, and supplemental video or DVD. (Additional manuals and exams must be purchased separately).

To order, call: 800-344-3320 or 517-372-8800 (not available through shopping cart)


Revised! CARE® for Gaming Guest Contact Staff - Participant Materials

CARE ® For Gaming Guest Contact Staff-Participiants Material

Product # 06654MSC02ENGE

Member: $13.95
Nonmember: $16.95
Ask about quantity discounts when you place your order.

Materials for each employee participating in the CARE® for Gaming Guest Contact seminar. Includes manual, exam, and answer sheet. Updates include full-color manual with new learning activities and review questions, as well as new, easy-to-understand graphics.

To order, call: 800-344-3320 or 517-372-8800 (not available through shopping cart)


Revised! CARE® for Guest Contact Seminar - Trainer's Materials

CARE ® for Guest Contact Staff - Trainer's Materials

Product #
06880VHP03ENGE (with VHS)
06880ISE03ENGE (with DVD)


Member $209.95
Non-Member $245.95

This program trains all employees-including housekeepers, valet parking attendants, and front desk personnel-to recognize and respond to guest situations involving alcohol, even if they are not directly involved with serving alcohol. Revisions include full-color manual with new learning activities and review questions, updated content, new photos and graphics, and choice of VHS or DVD training supplement. The package includes an instructor's guide, one training manual, CARE® state laws supplement, and supplemental video or DVD. (Additional manuals and exams must be purchased separately).

Includes: handbook, exam, and answer sheet.

To order, call: 800-344-3320 or 517-372-8800 (not available through shopping cart)


Revised! CARE® for Guest Contact Staff - Participant Materials

CARE ® for Guest Contact Staff - Participant Materials

Product # 06884MSC03ENGE

Member $13.95
Non-Member $16.95
Ask about quantity discounts when you place your order.

Materials for each employee participating in the CARE® for Guest Contact seminar. Includes manual, exam, and answer sheet. Updates include full-color manual with new learning activities and review questions, as well as new, easy-to-understand graphics.

Includes: handbook, exam, and answer sheet.

To order, call: 800-344-3320 or 517-372-8800 (not available through shopping cart)


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